Division: University Advancement
Department: University Marketing and Communications
Contact Information: (Executive Director of University Marketing and Communications / Jeff Angileri / 262-472-1195 / firstname.lastname@example.org)
Effective Date: Approved by the Chancellor’s Cabinet on Feb. 17, 2021
Revised Date: May 4, 2022
University Marketing and Communications is the office designated by the University of Wisconsin-Whitewater to manage the dissemination of university-wide information.
The purpose of this practice directive is to ensure clear and consistent application of the approval of broadcast email communications.
The broadcast email system, https://announcements.uww.edu/, shall be used to disseminate information of university-wide importance. To maintain audience trust and to avoid information fatigue, excessive emails should be avoided and only information of significant interest and need for faculty, staff, and/or students will be disseminated.
Any administrative unit or academic department associated with UW-Whitewater may submit an announcement request as long as it follows the requirements in this practice directive. Once approved, the announcement will be posted to the announcements website and will be sent to selected campus audiences via a mass email. Announcements will be distributed to the narrowest applicable group(s).
University Marketing and Communications, the Office of the Provost, ICIT and Human Resources and Diversity review submissions and reserve the right to make edits, refuse announcement requests that do not fit the criteria, change audience distribution groups, and to shorten the time period of approved announcements if it is deemed excessive.
Broadcast email announcements may be approved for the following purposes:
The broadcast email system is not meant to serve as a means to disseminate crisis information. The university’s crisis communication platform, https://emergency.uww.edu/, is specially designed for this purpose, with direct connection to the university and city police department, and with capabilities that include simultaneous email notification, mobile push notification, website alert and mobile text alert.
The broadcast email system is not meant to disseminate information on university events, such as lectures, speakers, performances, panel discussions, exhibits, etc. Organizers seeking university-wide promotion for their events can submit information for inclusion on the university’s Events Calendar and/or for inclusion in Warhawk Weekly.